5 Questions with Profitect’s New VP of Marketing, Tania Stockbridge

5 Questions with Profitect’s New VP of Marketing, Tania Stockbridge

As we continue to grow here at Profitect, we have been very fortunate to hire some of the brightest talent in the industry. Most recently, Tania Stockbridge joined our executive leadership team as the VP of Marketing and we are thrilled to welcome her to the team. We sat down with her to get to know a bit more about her background and what she is looking forward to most in her new role. Here’s what she had to say:

  1. What excites you most about joining the Profitect team?

It’s a very exciting time to be joining the Profitect team. The company just experienced its most successful sales year in 2016, and I was instantly impressed with the potential and growth opportunities on the horizon. I truly feel like I’m joining a company on the cusp of rapid expansion, and that to me, is most exciting part about this opportunity. It is evident that there is an increasing appetite for prescriptive analytics in retail technology. To have the opportunity to further educate the market on the benefits is a rewarding feeling. I have more than seven years of experience directly in retail technology, and after spending time in some other industries, I’m ready to jump back into it. I’m looking forward to collaborating with the team and working diligently to support Profitect’s growth initiatives.

  1. How would you describe your leadership style?

The two words that come to mind are strategic and collaborative. With Profitect’s growth soaring and the marketing team expanding, I think these two traits fit nicely. I’ve always been told that I’m the kind of leader who enjoys rolling up their sleeves and working through issues – no matter how big or small they may be. Whether it’s refining messaging, guiding the strategic direction or writing content, I’m always striving to be driving momentum for the company. I have worked with so many valuable leaders throughout my career and I’m looking forward to learning even more from the team at Profitect. I was immediately inspired by the depth of the bench of executives here and I have found that the most successful teams are comprised of those with different skillsets. I always like to keep an open mind and try to learn new skills through different leadership styles – and I am already picking up new best practices!

  1. What are some of the big trends you are noticing in retail right now?

It’s really no secret that the way consumers shop is changing. With this evolution, it’s an exciting time to be on the forefront of innovation and have the opportunity to work with brands to refine outdated practices. The biggest trend I have seen is that retailers understand shopping habits have shifted, and with that, retailers are beginning to change their outlook too. They are eager to implement faster and more efficient ways to analyze data and customer behaviors. As a result, business intelligence solutions have become a must-have for retailers and it’s inspiring to see how data-driven retail has become.

  1. What can we find you doing in your free time?

I have to say I’m a big movie buff and I love to read as much as I can, but travel is something I’m  passionate about. Every year I try to go somewhere I haven’t been before. This year my husband and I are planning a trip to Europe – right now we are thinking Portugal. Some of my favorite trips have been to Hawaii, Paris, Italy, South Africa, Ireland and the U.K. – just to name a few! I also have to add that when I travel I’m never one to stick to a strict schedule, I enjoy exploring and experiencing the culture. I’m also never afraid to try to new foods – that’s all part of the fun.

  1. Can you tell us something about yourself that people may not know?

Something that usually surprises people is that my first language is actually Spanish. It’s funny, most people don’t know that because I don’t have even a hint of an accent!

I worked really hard all throughout high school to finish top of my class and when I was given a scholarship to study communications at Boston University, I was elated to be a part of one of the top programs in the country. What you may not know though is that prior to calling Boston my home, I grew up in Southern Texas and I’m a huge San Antonio Spurs fan. Living in Boston, you can’t argue that we have great sports teams and it’s always fun to be in on the action. However, what I like to say is that the Patriots are the Spurs of football.

Are you looking to join an exciting, growing team? If so, please visit our careers page to check-out the open opportunities or reach out here.