Fierce Retail: Q&A—The growth of prescriptive analytics

Fierce Retail: Q&A—The growth of prescriptive analytics

April 16, 2018: 

Retailers have been diligently capturing data, but many still struggle with harnessing that information to take needed action. In the past, most retailers turned to business intelligence and reports to help take action.

But Guy Yehiav, CEO of prescriptive analytics provider Profitect, says that reports are continuously delivered and employees are spending countless hours trying to interpret them. “The volume and time required leaves people feeling like they’re drowning in reports,” he said… [Read More]

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