WWD: Buried in Data? Prescriptive Analytics Helps Fashion Retailers Sift Through the Numbers

WWD: Buried in Data? Prescriptive Analytics Helps Fashion Retailers Sift Through the Numbers

June 4, 2018:

In today’s consumer-centric retail and fashionmarket, data is king. And retailers and brands generate a lot of it. From sku-level product information to point of sale data, the numbers can help inform pricing and merchandising strategies.

But sorting through mountains of data and daily reports can strain retailers and brands, and pull them from doing the more creative work required — such as product design and merchandising as well as marketing. [Read More]

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