July 16, 2018:
Online brand and product reviews today are an important part of the retailer-shopper relationship. As more consumers take to the Internet and social media to share their retail experiences and feedback, retailers must be keenly aware of how reviews impact brand reputation, risk and even their bottom line.
Given this impact, reviews serve as an interesting and informative data point that can help retailers improve the shopper relationship, and ultimately sales. But the question remains, how can brands leverage this information? [Read More]