September 18, 2018
Profitect, a prescriptive analytics provider for the retail and consumer packaged goods industry, reported that, in a survey of Generation Z shoppers ages 18 to 22, 42% of respondents prefer to shop in-store versus online.
A further 34% indicated that they prefer to shop in-store and online equally, while only 23% said they prefer to shop online only.
Stores continue to offer selling advantages, with the survey noting that 46% of respondents identified in-store browsing as their biggest shopping influence. The factor that is most likely to prompt Gen Z to add more items to their shopping basket, cited by 67%, is their feelings as they shop. In addition, 40% said in-store displays could influence their decision. As for omnichannel influence, 33% said online and in-store ads can influence their decision…[Read More]