September 18, 2018
If millennials are killing brick-and-mortar stores, then their successors might save it, according to new surveys that say some young shoppers actually like to shop in person.
A survey from analytics firm Profitect Inc. said about 42 percent of shoppers age 18-22 (the post-millennial age group) prefer to shop in-store versus online. And 34 percent of respondents said they like both equally, while only 23 percent they preferred online.
Surveys like this are a relief to brick-and-mortar retailers such as Macy’s and Gap Inc., which have been closing stores in recent years as online sales grow…[Read More]