September 18, 2018
Generation Z is here to show that brick-and-mortar may indeed have a future, while also emphasizing the importance of retailers’ omnichannel execution.
A recent study released by Profitect reveals that 76 percent of Generation Z (Gen Z) shoppers picked in-store as their top shopping destination. The survey of more than 1,000 U.S. Gen Z shoppers, aged 18-22, also indicated that 42 percent of respondents prefer to shop in-stores vs online highlighting the need for retailers to create a good in-store experience…[Read More]