September 18, 2018
New Survey Explores Shopping Preferences of U.S. Consumers, Ages 18-22
BURLINGTON, MA – September 18, 2018 – Profitect Inc., the leading prescriptive analytics provider for the retail and CPG industry, today announced the results of a new survey of more than 1,000 U.S. Generation Z (Gen Z) shoppers aged 18-22. The results indicated that 42 percent of respondents prefer to shop in-stores vs online highlighting the need for retailers to create a good in-store experience. A further 34 percent prefer to shop in-stores and online equally, while only 23 percent indicated they prefer to shop online only.
“Our survey of Gen Z shoppers found that the in-store shopping experience still plays an important role in the shopping journey, even with digital natives,” said Guy Yehiav, CEO of Profitect. “From price and deal shopping, to ease of returns, to interest in checking product availability, the data demonstrates that retailers should not neglect the importance of a strong in-store and online strategy…[Read More]