September 19, 2018
The majority of Gen Z shoppers prefer to do their shopping in brick-and-mortar stores— especially when the locations are convenient.
Study: Gen Z craves ‘novelty’ and experience
According to a survey of Gen Z shoppers (aged 18 to 22) by prescriptive analytics provider Profitect, 42% of respondents prefer to shop in-stores vs online. A further 34% prefer to shop in-stores and online equally, while only 23% indicated they prefer to shop online only.
“Our survey of Gen Z shoppers found that the in-store shopping experience still plays an important role in the shopping journey, even with digital natives,” said Guy Yehiav, CEO of Profitect… [Read More]