RIS News: Understanding Gen Z Habits to Help Boost Sales

RIS News: Understanding Gen Z Habits to Help Boost Sales

Every year retailers spend hours planning campaigns to effectively market holiday sales to different consumer age groups. However, this year retailers are spending a little extra time focusing on Generation Z shoppers.

Generation Z (Gen Z), the newest emerging consumer group born after the mid-1990s through the early 2000s, is set to reach 2.6 billion by 2020 and is poised to hold $44 billion in purchasing power…[Read More]

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