Born in 1996 or later, Gen Z are identified as the most tech-savvy consumer group, but the majority (63%) still enjoy the physical shopping experience.
This is one of the key findings from a major new Retail Week report, Generation Z: The shopping and work habits of retail’s chief disruptors, produced in association with Profitect, which uncovers the shopping, working and technology habits of this important consumer group.
Through global case studies and exclusive research from 1,000 Gen Z consumers, the report highlights how retailers can harness the spending power and utilise the worker potential of…[Read More]