Gen Z — also known as those born after the mid-1990s — is quickly overtaking Millennials as the newest emerging consumer group and hires in the enterprise. In fact, Bloomberg indicates that Gen Z will make up 32% of the global population within this year.
Despite this significance, relatively little research has been done by enterprises on the way that Gen Z interacts with technology, whether in the workplace or as consumers. Generalizations abound about Gen Z’s preferences to constantly…[Read More]