Archive for author: Tom Rodrick

RIS News: Understanding Gen Z Habits to Help Boost Sales

Every year retailers spend hours planning campaigns to effectively market holida...

Chain Store Age: Commentary: A Closer Look at Gen Z

Generation Z (Gen Z) is the newest emerging consumer group, born after the mid-1...

Forbes: Pragmatic AI For Retail: An Introduction

Across many industries, innovators are looking at machine learning as a solution...

Retail Leader: Gen Z to redesign holiday expectations

October 17, 2018 Retailers are trying to get a headstart with their holiday hiri...

Drug Store News: Study: Younger Shoppers Prefer Brick-and-Mortar Stores

September 19, 2018 The majority of Gen Z shoppers prefer to do their shopping in...

Chain Store Age: Study: Gen Z Shoppers Like Physical Stores

September 19, 2018 The majority of Gen Z shoppers prefer to do their shopping in...

Retail Leader: Here’s What Retailers Should Know About Gen Z

September 18, 2018 Generation Z is here to show that brick-and-mortar may indeed...

NY Daily News: Gen Z Won’t Kill Brick-and-Mortar, New Surveys Say

September 18, 2018 If millennials are killing brick-and-mortar stores, then thei...

HomeWorld Business: Survey: Generation Z Consumers Enjoy In-Store Advantages

September 18, 2018 Profitect, a prescriptive analytics provider for the retail a...

RetailDive: Seventy-Six Percent of Gen Z Shoppers Pick Stores as Shopping Destination

September 18, 2018 New Survey Explores Shopping Preferences of U.S. Consumers, A...